form that will supply you with information that can be added to a database of prospective students.

7. Develop affinities with business organizations that may have an interest in one or more of your distance learning degree programs.

8. Write frequent press releases about your distance learning programs, activities, students and faculty and send them to a list of local and national press contacts on a regular basis.

9. Provide clear, concise, and factual information up front on the home page of your website that explains how courses work, what the students are like, who the faculty are, how to apply, when courses start and end, and who to contact for more information by phone or e-mail.

10. Purchase addresses from selective publications, associations or list-brokers in sectors related to your degree programs and send direct mail marketing pieces with return-reply devices.

11. Learn as much as you can about search engine optimization (SEO) and apply SEO strategies to your website such as metatagging and keyword weighting.

12. Come up with a plan to get other high visibility and high integrity websites to link to your website.

13. Learn as much as you can about search engine marketing techniques, such as pay-per-click and pay-per-lead programs that can be purchased from search engines such as Google, Yahoo, and MSN.com, as well as from higher education web portals such as military.com, worldwidelearn.com, elearners.com, classesusa.com, onlineteachered.com, and others.

14. Be responsive. Marketing includes customer service. Make sure you have the right infrastructure and highly knowledgeable personnel in place to quickly and professionally respond to all requests for more information from prospective students.

15. Advertise in your student newspaper. You’ll be surprised by the number of people on campus, as well as the number of campus visitors who read the student newspaper and discover your programs.