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Marketing Tips The first in a Sloan-C series of 2-hour seminars, MARKETING ONLINE PROGRAMS IN HIGHER EDUCATION, begins October 11. Here’s a list of some obvious and not-so-obvious cost-effective public-relations, marketing, and advertising strategies that may bring some positive exposure to any distance learning program, and, quite possibly, help boost enrollment figures:1. Know your market. Survey to know where your current students come from, and concentrate on targeting a primary and secondary audience in small numbers to test out a marketing campaign. 2. Hold satellite recruitment events inside hotel conference rooms in cities that are located within three to four hours drive time to your campus. Advertise the recruitment event on the local radio, in the local newspaper business section, and to alumni who happen to live in the area. 3. Save on printing costs by developing two-color marketing materials instead of four-color. 4. Convey your message by designing all of your electronic and printed materials with a graphically consistent look and feel. Continued on page 4 |
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TLT Group Cont'd from cover page Third, many institutions are frustrated by fragmentation of effort. Different units and people – from faculty to the budget office, from the development office to physical plant – have an influence on the educational program and its uses of technology. But their efforts are often uncoordinated and sometimes in conflict. The TLT Group has helped hundreds of institutions take steps toward better internal communication and more collaborative forms of change. The Teaching, Learning and Technology Roundtable program, for example, has helped many institutions improve communication across traditional boundaries. Established ten years ago, the TLTR program is seeing a new incarnation as the rate of change and demands on faculty increase, as resources remain scarce. The TLT Group's biggest asset, however, is its network of hundreds of leaders and institutions already working together to solve common problems and share effective strategies. We listen to their concerns and promote their achievements. They share with us the lessons they have learned so that, through our programs, we can pass the benefit of their experience on to others. To learn more about The TLT Group, its offerings, subscribers, clients and resources, visit http://www.tltgroup.org/. Or contact us: sallygilbert@tltgroup.org; 301-270-8312; One Columbia Avenue, Takoma Park, MD 20912. |
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