| U.S. colleges
and universities usually establish online programs outside the traditional
departmental/faculty structure- often as part of a "continuing education"
division. Frequently online learning is independent also from established
organizational budgets and institutional accounts. This independence
is not surprising. It is a creative way for administrators to circumvent
faculty resistance to change. Separate distance learning entities
also provide a means for administrators to deal with mundane problems
such as registering and obtaining campus identification cards with
photos for students who never come to campus. Perhaps most important,
online programs have been perceived as an important source of new
revenue.
It is worth the trouble to keep programs
linked to traditional structures-for reasons of money and for reasons
of quality. When campus and online learning are merged there are
other sources of revenue beyond tuition dollars, both direct and
indirect. For example, after LEEP was established we saw an increase
from 3 to 13 principal investigators on grants, with a concomitant
increase in indirect cost recovery from grants and support for research
assistants.
Integration of on-campus and distance programs,
even when it does not increase the revenue stream, can optimize
campus resources. First, applying distance learning technologies
in on-campus classes changes the use of classroom space. Universities
that tape class lectures for students to review at a later time
already experience lower and lower attendance at the actual classes.
On-campus students appreciate the opportunity to hear the lecture
at their convenience. Campuses have begun to think whether they
really need to schedule a lecture hall for 1500 students, even when
1500 are enrolled. Campuses may choose to retain face-to-face discussion
sections for on-campus students while offering a virtual lecture
thereby avoiding some of the frustrations caused by classes with
conflicting meeting times.
Just as virtual lectures may help optimize use of space, so combining
on-campus and distance students may optimize faculty assignments.
Faculty members naturally want to teach in their areas of specialization,
but may have only a few on-campus students willing to enroll. Students
also may develop specialized interests for which there is no current
faculty. Combining on-campus and distance learning expands the pool
of students enrolled in specialized classes. It also allows colleges
to hire specialized faculty regardless of location, or to collaborate
with other institutions to draw on each other's strengths. For our
School-working in a rapidly changing field-LEEP has given us the
opportunity to expand course offerings significantly. And because
revenues are combined we have been able to hire tenure-track faculty
in important new areas such as information policy and electronic
texts in the humanities.
Employers
and politicians continually demand that higher education prepare students
better for a global economy in which information technology skills
are critical.
|